A Joker’s Billion
Earlier in November 2019 Joker became one of an exclusive yet increasingly growing club of films to earn over One Billion Dollars worldwide.
Titanic was the first to reach the milestone when it earned $1.84B in its initial release in 1997. It wasn’t until Return of the King in 2003 the milestone was next crossed. Now a total of 45 films have met the threshold with certain films now expected, and more often needing, to earn so much to be deemed a success. So let’s look at what makes a billion.
There’s no tricks here, the recipe for success has been fairly obvious, with films needing at least two of the following; high budgets, A-list casts, expanded franchises and, of course, Disney. The House of Mouse alone accounts for over half the films.
Sequels’ the game. Unsurprisingly sequels make up the easy majority of the list. Before Joker there was just five first film entries making the list; Avatar, Titanic, Frozen, Jurassic Park and Zootopia. Though Frozen, Jurassic Park and Joker are all based on existing properties, just three are wholly new ideas. There’s a total of 9 films from Marvel’s MCU with rivals DC lagging behind with 4 entries and only one from their rival connected universe, the DCEU, in 2018’s Aquaman.
A new dimension. When Avatar was released in late 2009, not only did it make an unprecedented amount of money, it ushered in a fad of trying to maximise profits by bringing 3D back kicking- and-screaming. This not only helped Avatar earn $2.78B, it also helped a few others past the post such as Transformers and Alice in Wonderland. The hype surrounding 3D has all but died out now, but the tentpole releases are still, for better or worse, getting a 3D release to squeeze a of bit extra profit.
Walt’s World. There’s no studio to have such an impact of the box office in recent years such as Disney. From their animation studios, Marvel, Star Wars and Pixar, Disney are the real powerhouse. With Marvel Studios all four Avengers films have crossed $1 Billion, along with entries from Iron Man, Captain America, Captain Marvel and Black Panther. The recent Avengers: Endgame finally unseated Avatar to be the highest grossing film of all time. Star Wars has been a huge hit for the company with all but one of the Disney owned releases earning over $1 Billion. From the Pirates films to Toy Story and their live action remakes Disney’s prowess to make money is unparalleled. With their acquisition of Fox completed this year Disney are slowing monopolising the leading box office statistics, as Avatar joins their ranks.
Bond. James Bond. In what might be one of the most surprising entries in the list. 2012’s Skyfall blew every Bond film away when it made $1.1B. Admittedly, these are more difficult to judge considering the series’ long history and adjusting previous releases with inflation. In the era since Titanic, Pierce Brosnan’s could only manage between $330M-$430M. Daniel Craig’s pre-Skyfall duo could only muster $586M and $600M respectively. Skyfall’s numbers were almost beyond unexpected, but elevated the Bond series to new heights with the somewhat lacklustre Spectre still managing $880M. Daniel Craig’s next (and presumably last) entry is out next spring. Sony will definitely be expecting it to land somewhere between Skyfall and Spectre, but with Craig’s reported salary they’ll be hoping for numbers north of Skyfall. The Fast and Furious franchise has had a similar rise to glory. Older entries in the series all under the $400m mark. Then came Fast 5 earning $630m before the 7th entry earned a mammoth $1.5B. The reverse of most franchise who often make diminishing returns. The Jurassic World series is also seeing a similar rise in fortunes compared for Jurassic Park 2 and 3.
Second times the charm. Looking through the list there’s a couple that standout, Jurassic Park and Star Wars Episode 1: The Phantom Menace, both films needed a little push to get over the line and through 3D and Anniversary re-releases both these 90s films earned enough to join the exclusive club. Titanic itself getting a 3D re-release to push it over the Two Billion mark earning over $300m alone.
What’s next? As I write this Frozen 2 has just become the highest grossing animated film (depending how you view 2019s The Lion King) and The Rise of Skywalker is anticipated to stumble over the £1B mark. Jumanji: The Next Level currently sits at $600M, could it be the latest franchise to hit the milestone? The first reboot/sequel managed a very impressive $962M but a month from release already along with tepid reviews, the odds are firmly against it. What will be the first release in 2020 to make the mark? 1917, Bad Boys for Life or Mulan?
So who’s missing? A couple of franchises have missed the golden milestone, mostly notably the X-Men series. Though with Marvel Studios inevitably remaking them in the next decade we can probably expect the characters to make the list eventually, it is surprising the franchise that got us hooked on Superhero films is missing. The Hunger Games and arguably the Twilight Saga looking back are films that had the hype to reach a billion but failed to do so. Tom Cruise is also missing. A man who has often single handily been the driving force of a film, none of his, including the Mission Impossible series have come close to earning $1B. Will Top Gun: Maverick break the curse?
Is it still special? Definitely, yes, but as more films reach the milestone, the goalposts will move. When 2017s Last Jedi ‘only’ made $1.3B, it was the first time a film had grossed over a billion where it arguably underperformed, with a huge $700m off the pace of The Force Awakens. The Rise of Skywalker also now seems to be ‘underperforming’ compared to its expectations of a film ending a saga 42 years in the making. So is Two Billion the next One Billion. With 5 films at the new milestone, it’s safe to say some franchise films will be looking towards a new target. When will we see $3B beaten?

So why is Joker so special? It’s a comic book film based on one of the most widely popular and recognisable characters from any medium, that’s hardly remarkable. Its R rated (15 in the UK) for a start, with excess of violence, colourful language and a challenging subject matter. Having a high certification cuts off a vast proportion of the viewing audience, you’d hardly expect families to go see it. Also is its critical success. Whilst most of the films have done well in the technical awards, outside of Return of The King and Titanic none of the others have won any of the ‘Big 5’ awards. This award season we can expect best picture, actor and director nominees as a minimum. The most remarkable part of Joker’s success is its budget, whilst there was a big marketing push, and whilst marketing budgets remaining undisclosed. Joker has a very modest production budget, compared to its peers, of an estimated $62.5m. That’s only a quarter (a fifth or sixth for newer films) of the budget of the rest and the lowest by a long way. Are audiences changing their ways? Endgame says otherwise, but it shows that sometimes a great film is enough.
Want to check out the figures yourself check out:
https://www.boxofficemojo.com/
https://www.the-numbers.com